Markets and sectors are moving every moment as vawes in the sea. Consumer behaviour is a dinamic element of the economic and gives to the companies the opportunity of make money and more money whose best adapt their protfolio.
The human race was one the weakness and slowest 150.000 years ago in Africa. The global African weather change become a it a desert and Homo sapiens was the best adapted to the new envairoment. Same in busness, many new companies domain each sector in just a few years: Zara, Dell, Oracle, Mercadona, Holiday Inn, Hyinday, etc.. The fight for market share just depends of your hability to adapt and surf in the correct wave.
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