Nowadays we consider that internet is the best resource to get information from manufactures, shops, products, consumers, etc. But at same time is a new distribution channel that conect directly manufacturers and consumers without distributors in the middle. All the potential benefits are still pending of being discover but the most important contribution to the economi is the amount of free flow information available because sectorial knowledge are up to any single player and is more easy to take advance to the very next future. Peter Drucker said: we are not competing with other products we compete with the information that our competitors use.
Jesus Gonzalez
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